Email is Dead!
“Some will argue that email is dead and that other avenues are better. They feel like email shouldn’t get as much attention as other things, like Social media. Social media fads have come and gone (like Myspace), but one thing has never changed, they (social media) will always be asking for your email to register. Isn’t it amazing?
People will almost shoot you down about how Facebook trumps email marketing, and that email marketing is old school. Email can’t even touch the power of Facebook they say. Facebook is more hip and it’s where the money is at they say. I smile as I think about what it takes to even login into this powerful independent tool. Your email address.
Don’t get me wrong, social media can be a great way to get the message out. It’s just a cheap way to let people know that you exist, but it’s not the best way for traffic or introduction of your company. People would rather see what junior had for lunch than to buy your eBook for $9.99 on Facebook. I’m not saying it’s impossible, but it’s better to use the tool for what it’s made for and that’s to connect and remind.”
The Secret Formula?
Check the link above to dig deeper into these 11 Secrets from Jeff Bullas:
Here is the list of new things you should be doing:
- Keep it short and sweet
- Hold the links to one (possibly 2)
- Include as much information about the reader
- Be consistent with delivery
- Every email must add value to reader
- No pictures
- No sales pitch
- No RSS
- Text Form In HTML
- You must have an amazing subject line
- Reply to Messages