Community, Collaboration and Congregation

Community, Collaboration and Congregation

 Enterprise Collaboration For Business

Enterprise Collaboration means using communications tools to enable geographically distributed employees and work groups to cooperate with each other to achieve a business objective or goal.

Social Business Value Creation Model

Michael Brito in his book Your Brand – The Next Media Company, states that organizations must use a Social Business Value Creation Model when they are evaluating whether to use enterprise collaboration. That basically means you don’t want to collaborate just for collaborations sake. There must be value created. That value will depend on what your business goals are. However, the most typical goals that are used as a Return on Investment are:

  • Revenue growth
  • Decreased costs due to less use of call center staff, improved business process, etc.
  • Product and process innovation
  • Employee satisfaction – through morale increase, employee retention and hiring top talent.

As we look at our company and what benefit would enterprise collaboration have for it these are the types of returns we should look at.  One of the greatest benefits is the development of an internal community.

Communities are important. When I started in the lending business, I asked a Realtor what sub-divisions she worked in. She advised me that they were Communities, not sub-divisions.  Wow, that’s a great way to look at it. When you are selling homes, people are looking for a sense of community. Communities are about belonging, being part of the greater good, being a valuable part of a congregation or family.

A “Subdivision” is a piece of land divided into smaller plots of plots, dividing the group into smaller, not familiar parcels.  Real estate is not the only area where a community is subdivided.  Businesses, especially those that grow rapidly and those that have locations scattered geographically. In business this type of subdivision would be referred to as Silos.

Business Silos Toppled

Organizations like ours, with multiple lines of business and products can often develop business silos. Silos can lead to duplicate business processes or poor processes.  Often in soloed organizations there are subject matter experts that can be utilized cross-functionally but aren’t.  There are opportunities for cross-selling that go unnoticed because there isn’t shared knowledge leading to loss of potential revenue. A collaborative enterprise will be able to topple silos that prevent knowledge transfer and improved processes.

Training and Knowledge Transfer

In organizations, like ours, there are often employees that have vast knowledge in their area of specialty, and periodically other areas. Often these team members don’t feel appreciated when then cannot offer their expertise as needed. In a collaborative enterprise, teams are able to leverage the knowledge of various departments. Because the information is seen by many people not just those that emails are sent to. This knowledge can be collected and made searchable. This will allow two potential benefits to occur.

  • Employee Satisfaction – Employees will feel a greater sense of worth when they can contribute to the company and to the growth of others.  This will in turn lead to the ability to hire higher quality talent when they learn that there is high employee morale.
  • Reduction in costs – There will be less reliance on help-desk or call centers. When the knowledge is shared in a collaborative environment, people can learn from others, others can transfer their knowledge, and the shared knowledge can be stored and searched for later use.

Corporate Culture

A company like ours that has a defined corporate culture wants that culture to continue as it grows and expands. Oftentimes, as businesses grow and disperse, it become more difficult for the offices away from the corporate hub to maintain touch with the culture carriers and begin to feel that separation.

The use of email, an informal messaging tool, does not allow expression of emotions or feelings of congregations. Email today is fast becoming the voice mail of the past. No one likes to be sent to voice mail.  These days with the vast quantity of emails in one’s inbox, they too, often stack up and go unmonitored for hours, days at a time. This often leads to frustration.

A sense of community. Enterprise Collaboration tools that use social media as foundation work to create a familiar way to share work related information and knowledge with social integration that people are comfortable with. It provides the opportunity to share this information real-time with multiple members of the community at once, where these people congregate, like a community.

That is where we want our company to be. A Community! A community where people congregate to share in like-minded goals and the same culture. Enterprise Collaboration tools provide the social atmosphere and the acceptance of social media provides the growth of this tool.  Corporate culture will be able to thrive with the ability to congregate together as one community.

A collaborative enterprise would benefit a fast growing and geographically diverse company like ours. While email is a good communications tool, it keeps the community within the local areas and teams. Providing a collaborate environment displays to the entire organization the common goals of the company. Everyone can congregate over one collaboration platform instead of many water coolers.




 Some great articles on Enterprise Collaboration

The 12 Habits Of Highly Collaborative Organizations

When it comes to the future of work and collaboration I’ve worked with and researched hundreds of companies.  Collaboration is indeed a top priority for many business leaders but knowing what makes organizations successful can be a tricky thing.  After all no two companies are like and their strategies and technologies can be quite different. In addition collaboration initiatives come from different departments with different budgets, they have different uses cases and corporate cultures, and different approaches, goals, and measures of success.  So if there is so much variety here then how do we know what makes organizations successful?  The answer lies in chess.


What Makes Collaboration Actually Work in a Company?

“I’ve yet to meet a CEO who didn’t want his or her company to move faster,” wrote Ron Ricci, a Cisco executive. In this disruptive era, the companies that will survive are those that can adapt most swiftly. Rapidly exiting the Home Networking business, as Cisco did recently, couldn’t have happened if the firm had not developed a clear, transparent and collaborative decision making process according to Ricci and his Cisco colleague and co-author of The Collaboration Imperative, Carl Wiese.

How Collaboration Tools Can Turn Your Company Into A Social Business

Social networks for business help enterprises collaborate securely across departments, offices and countries. Many available tools give employees a sense of online community and help forge connections between different parts of the business and your customers.

However, some business leaders struggle to understand the benefits of the “social business”. Furthermore, organizations that have made the leap often find that after embracing the technology initially, employees’ enthusiasm soon dies down and only a handful of workers continue to use the technology.

So, how can businesses develop a long-term social business strategy? We spoke to a number of experts to find out.



Other Good Content on Enterprise Collaboration

5 Reasons Why Collaboration is important in Today’s business

Michael Brito Interviews Maria from Yammer

4 Ways to Achieve More Value with Enterprise Collaboration

10 Predictions for Enterprise Collaboration in 2015









Should you Sell your eBook on Amazon or your Blog? – Jeff Bullas’s Blog

Cover of my eBook - 9 Steps to Successful Goal Achievement

9 Steps to Successful Goal Achievement

I just finished writing my eBook – 9 Steps to Successful Goal Setting and was wondering if I should try to sell it on Amazon or here on my blog. I think it was timely that I ran across this post by Jeff Bullas.  Jeff has pointed out a lot of great things on his post that would be very beneficial.

I plan to give my new eBook to listeners of my podcast Goal Getting – Don’t Just Set’em, Get’em – The Goal Getting Podcast at not cost, yes FREE.  Look for it to launch in early January.  And when you see it and send me your email, I will send you your Free Copy.

But I have to think. Do I want to sell it on Amazon.  That would be cool to be a published author.  It has been one of my goals. I should do what I can to achieve that goal.

What does Jeff have to say?

Should you Sell Your Book on Amazon or Your Blog via Jeff Bullas’ Blog.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”

Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author.

Relevance is critical to online marketing, social media, etc.  Providing content that is relevant will set you apart from the competition.  When I was studying Social Media Marketing Strategy from Michael Brito @Britopian he stressed the importance of relevance in social media.  He told us there are 3 Key Reasons Why Relevant Content is important to Lock Out the Competition.

Locked Out!

Relevance offers the Keys to Locking Out the Competition.

  1. Relevance adds value to the conversation – When you listen to the people that are talking about Your Brand, you can learn what they need, what their problems are, if they are disgruntled, etc. Knowing this can allow your company to provide answers, ideas and information that can provide value to your customers.
  2. Relevance positions Your Brand as a trusted advisor – People look for those “Trusted Advisors” to provide relevant information that allows them to make educated decisions. When I was a Loan Officer, I wanted my customers and prospect to think of me as their “Trusted Advisor” in mortgage lending and real estate when they needed to get a new loan or refer someone they cared about.
  3. Relevance provides authenticity and believability. Being able to build trust will build loyalty. Providing relevant content shows that Your Brand is authentic and trustworthy, it makes what you say believable.  Customers buy from people they trust.

Let’s look at how you can can stay relevant in 2015.

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7.5 Ways To Influence the Twitter Influencers

Cuo of Coffee Twitter Influencers

Pull yourself up and pour a big Cup O’Joe and listen to what the Pro’s from Team Caffeine over at Social Media Experts Social Caffeine say about the Best & Fastest way to get the attention of Twitter Influencers.


Twitter is by far the best social network for reaching out and meeting people. And you can reach out to anyone – no matter how high a status they have – as long as they have a Twitter account.

Many of the people to whom you can reach out could help your business. We’ll call these Twitter influencers.

Twitter influencers are the people in your niche or industry who could help you get ahead faster.

Maybe they are:

Big-name bloggers with thousands of followers, who could shine a light on your brand.

Potential investors in your new company.

Potential customers who would place big orders with your business.

So how can you catch them by the coat-tails and get them to notice you?

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Welcome Home! Oh, You Have To Move….

We had a great time on our Carnival Cruise vacation.

Carnival Sunshine Fun Ship

The Serenity Deck on the Carnival Sunshine

Then we got home and check the mail that was left for us.  Uh Oh! There was a letter from our landlord.  We have been renting our house since we moved to the San Francisco Bay Area in California almost four years ago.

Coming from Atlanta, Georgia, the housing prices are MUCH steeper and we really weren’t sure where we wanted to live.

That being said, we opened the letter from our landlord and were sadly informed we would have to move out in 60 Days!

We have thought about moving, and hadn’t been on a lease for about a year, but it still came as a shock.

We had been homeowners in Georgia, and not used to moving so frequently.  Of course we had been living here almost three years, but it still isn’t fun to be told you need to leave.

That is the trouble with Renting! You never know when the owner will push you out.

Are You Building Your Business on Rented Land?

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30 Little-Known Features of Facebook, Twitter, and More

I’ve lived in California for almost four years and had visited the LA area many times before moving here.  However, I’ve never been to Disneyland.

I’ve also been to Walt Disney World in Orlando several times on business and with the exception of the host vendor sponsored events there, haven’t taken advantage of many of the rides.  Even as I write this post, I am preparing to head to Orlando and Walt Disney World again at the end of the week.  And again, I am unlikely to see much of the fun stuff.  There is just so much to see and do, even if I was there to only play, I likely wouldn’t have time to see all the fun stuff.

I think the quote below from Kevan Lee at Buffer on his recent blog post resonates with me on the Disneyland as well as the Social Networks I use on a daily basis.  I have learned so much from this post that I thought I would share it with you.

“Social networks are a little like Disneyland. . . . There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks.

Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? I went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.”

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11 Sure-fire Tips on How to Make Sure Your Email Marketing Works

Email is Dead!

“Some will argue that email is dead and that other avenues are better. They feel like email shouldn’t get as much attention as other things, like Social media. Social media fads have come and gone (like Myspace), but one thing has never changed, they (social media) will always be asking for your email to register. Isn’t it amazing?

People will almost shoot you down about how Facebook trumps email marketing, and that email marketing is old school. Email can’t even touch the power of Facebook they say. Facebook is more hip and it’s where the money is at they say. I smile as I think about what it takes to even login into this powerful independent tool. Your email address.

Don’t get me wrong, social media can be a great way to get the message out. It’s just a cheap way to let people know that you exist, but it’s not the best way for traffic or introduction of your company. People would rather see what junior had for lunch than to buy your eBook for $9.99 on Facebook. I’m not saying it’s impossible, but it’s better to use the tool for what it’s made for and that’s to connect and remind.”

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