Should you Sell your eBook on Amazon or your Blog? – Jeff Bullas’s Blog

Cover of my eBook - 9 Steps to Successful Goal Achievement

9 Steps to Successful Goal Achievement

I just finished writing my eBook – 9 Steps to Successful Goal Setting and was wondering if I should try to sell it on Amazon or here on my blog. I think it was timely that I ran across this post by Jeff Bullas.  Jeff has pointed out a lot of great things on his post that would be very beneficial.

I plan to give my new eBook to listeners of my podcast Goal Getting – Don’t Just Set’em, Get’em – The Goal Getting Podcast at not cost, yes FREE.  Look for it to launch in early January.  And when you see it and send me your email, I will send you your Free Copy.

But I have to think. Do I want to sell it on Amazon.  That would be cool to be a published author.  It has been one of my goals. I should do what I can to achieve that goal.

What does Jeff have to say?

Should you Sell Your Book on Amazon or Your Blog via Jeff Bullas’ Blog.

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How I Spent 10 Minutes Per Week to Triple My Twitter Followers

“I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months.

Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that?

How much time does that take?”

Triple My Twitter Followers in a few months?

Honestly, I was a bit skeptical. I decided to give it a shot and try the technique that Craig Morrison spoke of in the article linked below. I have been growing my twitter following fairly fast. When you consider I just celebrated my 6th Twitterversary last week you would expect my followers to be where it is.  However, you also must realize that in April of this year, I had just passed 100 on my @TonyWCMB account.  I was excited.

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7.5 Ways To Influence the Twitter Influencers

Cuo of Coffee Twitter Influencers

Pull yourself up and pour a big Cup O’Joe and listen to what the Pro’s from Team Caffeine over at Social Media Experts Social Caffeine say about the Best & Fastest way to get the attention of Twitter Influencers.

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Twitter is by far the best social network for reaching out and meeting people. And you can reach out to anyone – no matter how high a status they have – as long as they have a Twitter account.

Many of the people to whom you can reach out could help your business. We’ll call these Twitter influencers.

Twitter influencers are the people in your niche or industry who could help you get ahead faster.

Maybe they are:

Big-name bloggers with thousands of followers, who could shine a light on your brand.

Potential investors in your new company.

Potential customers who would place big orders with your business.

So how can you catch them by the coat-tails and get them to notice you?

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How to grow your followers over 1000%

Dude You Are On FIre!

“Dude, You are on fire! “, Eugene said excitedly.  I looked around for the smoke and flames on my clothes, but realized he was talking about my Social Media growth.  He was excited about my growing my Twitter followers by over 1000% and my Klout score from 14.5 to 59 all within about 90 Days.

 

“You should speak at our Social Media Champions meeting next month.”, Eugene said.  “Talk about a layman’s guide to Social Media.  We tell everyone all the time they should get into Social Media, but we do it for work.  They should hear how it is done from a layman’s point of view.”

So, I agreed to do it!

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5 Characteristics of a Media Company Your Company Must Master

Setting the Stage for Social Business Transformation

Section 2 of “Your Brand” is about the transformation a business must go through to become a Media Company. ”

“Several tasks must be undertaken to build the proper foundations and the needed infrastructures that will allow you to focus on your content operations internally…”

Three key steps that must be undertaken are:

  1. Build a Centralized Editorial Team.
  2. Establish a Brand Advocacy Program
  3. Launch a Social Business Command Center

Part 3 – My Review of Your Brand, The Next Media Company – By Michael Brito YourBrand

In my time with Micheal Brito, he explained that every brand should strive to become a Media Company as described by people like Tom Foremski, publisher of tech blog Silicon Valley Watcher and Richard Edelman, CEO of Edelman Public Relations.  Unfortunately, as he stated, “most brands either don’t realize it, resist it or have no idea how to make it happen.”

“How to make it happen” is found in this book.

Michael BritoMichael Brito is Group Director, Media & Engagement at a Marine, and is the author of Your Brand – The Next Media Company (click on the link to order from Amazon) and Smart Business, Social Business: A Playbook for Social Media in Your Organization. You can follow Micheal on Twitter at @Britopian.

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The Top 11 Insights Into Becoming The Next Media Company – Chapter 2

Part 2 – My Review of Your Brand, The Next Media Company – By Michael Brito YourBrand Michael, in Chapter 2, discusses how businesses cannot just “get into Social Media”. Doing so, can be very destructive and detrimental to the business that treats it like the next “Shiny Object”. Companies must go into this arena with a defined Social Business Strategy Plan.   The business must determine if they want to be a Social Brand or a Social Business. Using the Social Business Value Model the business can strive to create a plan that ends up with business results that are meeting business goals.    

  Michael BritoMichael Brito is Group Director, Media & Engagement at a Marine, and is the author of Your Brand – The Next Media Company (click on the link to order from Amazon) and Smart Business, Social Business: A Playbook for Social Media in Your Organization. You can follow Micheal on Twitter at @Britopian.

  The 3 Pillars of Social Business The biggest insight of this chapter, I believe, is the Three Pillars of a Social Business: People, Process and Platforms. I see this concept in my own company coming to life as we strive to be a Social Business.

As Michael describes in My Brand, the definition of a Social Business Strategy is “a documented plan of action that helps evolve and transform the thinking of an organization bridging internal and external social initiatives resulting in collaborative connections, a more social organization, and shared value for all stakeholders (Customer, Partners and Employees).”

A strong Social Business Strategy must contain these three pillars:

  1. People – Behavior changes stated and pushed down from the executive level , stakeholder participation and organizational models.
  2. Processes – The second pillar is process or workflow.  Social Media Governance policies, content workflows, technology integrations and metrics frameworks.
  3. Platforms – Systems and solutions for Online monitoring (listening), analytics, Content platforms, Social CRM and internal collaborations.  Technology is the last thing that should be part of the discussion.

The Social Business Value Creation Model Being a Social Business for the sake of being “social” or because it’s the cool thing to do these days is not what is important.  My Brand – points out that the purpose and result of collaboration and being social must be value creation.  Depending on what the goals of your business are, will determine what value means to you.  It could be:

  • Higher revenues
  • Cost savings from reduced Call Center use
  • Increased Employee Morale
  • Retaining top talent
  • Improved business process efficiencies
  • Product & Process innovation

When you read the book, you will learn that when you consider Social Business, you must take into account, the brand, the content AND the customer experience.  Michael says, “These three elements must co-create value to its stakeholders.” Chapter 2 goes on to explain the difference between a Social Brand and a Social Business and how the two work together to achieve business results. Check out Your Brand – The Next Media Company for more in depth explanations. I have seen these concepts being implemented at a company.  They work well and you can have similar success.  Following Michael’s advice and suggestions, I have taken My Brand to greater reach on the Internet and in Social Media.  My Twitter followers at @TonyWCMB have grown over 1000% since spending time learning from Michael Brito. My Klout score went from 14.5 to 59. Contact us at Antone Media and let us know how we can help.

     

The Top 11 Insights Into Becoming The Next Media Company

The Top 11 Insights Into Becoming The Next Media Company

Can you turn your brand into a Social Business by reading a book?  No, not by simply reading it. Become a student of these concepts and become The Next Media Company.

I recently had the opportunity, and the pleasure I might add, to spend about 30 hours with Michael Brito, the author of Your Brand – The Next Media Company and Smart Business, Social Business: A Playbook for Social Media in Your Organization.  We spent the majority of the time discussing “Your Brand” and the techniques and skills needed to turn a company into a “Social Business”.  As part of these discussions, I read the book. A novel concept, and a wise choice.

I had been on social media for a long time.  In 2004 – 2005 I started a blog and a podcast.  I was amazed at the opportunity to be able to publish my thoughts, ideas and information on the internet.  I did it for a few months and unfortunately life got in the way, other things became a priority and I stopped doing the podcast and the blog.  According to Joe Pulizzi, in his book “Epic Content Marketing”, talks about an IBM study that found that many business blogs had fewer than 5 posts before they were shut down. Mine was one.

I continued to stay socially active as Facebook, Linked In and Twitter came onto the scene.  I joined Linked In around 2005 and have grown to over 1200 connections.  I joined Facebook at about the same time and have over 600 Friends.

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I joined Twitter in November of 2008 and before I met Michael Brito in April of this year, I had finally passed the 100 follower mark.  Six years and 100 followers on one of the fastest growing social media platforms.  I thought I was doing well.

Since reading his book on Social Media Marketing Strategy and doing the things Michael Brito (@Britopian) recommended, my social reach, My Brand, has grown, tremendously.

I would like to share my thoughts on Michael Brito’s book –  Your Brand – The Next Media Company over the next several weeks.

Your Brand – The Next Media Company

by Michael Britoimage

Book Analysis

I grew up with in the time of the Encyclopedia.  The Encyclopedia contained “Everything” you needed to know about the world in a concise 26 volumes, A-Z, plus the exhaustive Annual Edition with highlights of the year.  There were actually Encyclopedia Salesmen that went door – to – door to sell you subscriptions to “Encyclopedia Britannica” and others.  I loved reading the encyclopedia.  It was always informative.  Your Brand, is like an encyclopedia if your world is your brand.  You can learn about techniques, social media products, strategy guidelines and methods to make your brand a Media Company.  Many encyclopedia readers have gone on to be Jeopardy winners. Maybe your brand will be a Media Company winner if you read the book by Michael Brito.

Section 1: Understanding the External and Internal Landscape

Chapter 1: Understanding the Social Customer and the Chaotic World We Live In

Today’s society and environment is dynamic and chaotic. Michael describes the “Social Customer” that is living in this chaotic world today.  Google partnered with Ipso and Sterling Brands on a study that showed that people today live in a multi-screen economy, accessing multiple technology devices at one time.  As I sit here typing this post, I am working on a laptop, watching TV and watching my smartphone light up as new tweets and Facebook posts come across the screen.  The ultimate result of this simultaneous usage of devices is, as Michael aptly describes, is Consumer Attention Deficit Disorder (CADD). 

My Insight on Chapter 1.

The key takeaway from this chapter is that businesses must be able to adapt, blend in and communicate with the dynamic consumer in all of these environments.  We must tell our story with relevant content.

There are 10 more insightful chapters that offer more information and knowledge that will help guide you making your brand a Media Company.